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AMA Nashville E&SM SIG: Developing a Strong Brand for Artists & Musicians

  • BOUND|RY 911 20th Ave South Nashville, TN 37211 (map)

This event is OPEN TO THE PUBLIC.

SOLID Alum Mandy Arola invites you to join her at AMA Nashville's Entertainment & Sports Marketing SIG at BOUND|RY on Thursday, February 15, 5:30 p.m.-7:30 p.m., for a conversation with Ben Gallaher, Sony Music Nashville Recording Artist, Kerri Fox-Metoyer, Vice President, Music Strategy and Partnership with APA Agency, and Cameo Carlson, President mtheory Nashville.

Learn insights and explore how to develop a strong brand for rising artists and musicians. From dive bars, to the famous Grand Ole Opry stage, every breakthrough artist has a story to tell. In an industry saturated with incredible talent, it is crucial to ones success to develop a marketing plan. What will their brand represent? How will they engage with fans? What steps will be taken online and in-person to be seen by Music City's movers and shakers? Take a step behind-the-scenes as panelists discuss how all facets come together to establish and maintain an artist's brand--from touring, to social media, to debut albums.

After the panel discussion is complete, Ben Gallaher will host an acoustic performance showcasing songs off his self-titled EP, released in August 2017.

Registration is $10 for members/$20 for non-members. Registration includes valet parking and appetizers.

Purchase tickets HERE.

Interested in going? Reach out to Mandy here: 



Earlier Event: February 13
YEP Rewind! Punk Rock Throwback
Later Event: February 19
8 Off 8th